Bollywood celebrities have a huge fan following and the brands they endorse affect the sales of that brand and product. Their influence takes off each time they are a part of a successful film. The brands and organizations line outside their homes to have them as brand representatives for their items or products. Do you know how much these celebs charge for the popular brands they endorse? To know, read this article to know the Endorsement Fees Of Top Bollywood Celebrities.
Endorsement Fees Of Top Bollywood Celebrities:
1. Akshay Kumar:
According to a report of Duff & Phelps’ Celebrity Brand Valuation Study 2019, the brand value of Akshay Kumar is Rs 742 crore. The Khiladi of Bollywood is known for his discipline, fitness and a true nationalist. Also, Akshay is the 4th highest-paid actor in the world according to Forbes 2019 list. Akshay has more than 50 million followers on Instagram and that makes him a hugely bankable star in the advertisement space.
According to Financial Express, Akshay Kumar charges Rs. 2-3 crore fees per day for endorsement.
The Khiladi of brand endorsements has brands such as Honda, Rasna, Micromax, Cardekho, Policy Bazaar, Dollar Club, Revital H, Livguard Energy, Suthol, Prince pipes, Lodha Group, Lever Ayush and more.
2. Ranveer Singh:
Energetic star Ranveer Singh is the hot favourite of brands for endorsing their products. He is among the top 5 most-demanded stars in the endorsement world. Ranveer is one of the highest actors in India. His net worth is $30 million. Ranveer Singh has a huge presence on social networks and has 35.8 million followers on Instagram.
Ranveer has endorsements worth Rs. 84 crores which are very adjacent to Akshay Kumar. Also, Ranveer Singh’s brand value in 2021 is $102.9 million and is Bollywood’s top star in Brand Value.
Ranveer charges Rs. 2.5 crore per brand endorsement. Ranveer endorses brands likes Colgate, JBL, Nexa, Make My Trip, Head and Shoulders, Xiaomi, Jack and Jones, Kotak Mahindra Bank, Siyaram’s, Durex, Lloyd, Adidas, Maruti Suzuki, Bingo
3. Salman Khan:
The most bankable star of Bollywood, Salman Khan has a brand value of $55.7 million. Salman Khan has a huge fan following and big brands have him as their brand ambassador. Currently, Salman is the highest-earner brand ambassador for smartphone brands. The net worth of Bhaijaan of Bollywood is $360 million in 2021. Salman has 42.8 Million followers on Instagram and that makes him support and endorse various brands.
Dabbang star charges 7 core per day for brand endorsements. He earns more than 3 million in a year from just endorsements. Salman has brands like Realme, Goldiee Masale, Suzuki Motorcycles, Bharat Pe, Dixcy Scott, and PNG Jewellers among others in his kitty.
4. Amitabh Bachchan:
Amitabh Bachchan has the perfect elegance, trustworthiness and mass appeal. Also, he is considered the most influential actor in Hindi films. The Shahenshah of Bollywood, Amitabh Bachchan has brand endorsements worth Rs. 72 crores. The most successful star of Bollywood for a long time has a brand value of $42.5 million. Amitabh has a net worth of $400 million.
The Big B charges 5 – 8 crore per advertisement. He endorses brands like Cadbury chocolates, Dabur products, Emami Products, Gujrat Tourism, ICICI Bank, Nerolac Paints, Dr Fixit, Tata Sky, TVS Jupiter, Navratna Oil, Firstcry.com, Pulse Polio Campaign, many more.
5. Hrithik Roshan:
Bollywood’s Greek God Hrithik Roshan has various brands to his name. He also has his own brand HRX. The handsome hunk has a brand value of $38.9 million. The Bollywood hunk has a strong social media presence, with about 36.9 million followers till now on Instagram and 30.6 million followers on Twitter.
Hrithik Roshan is perceived to charge up to Rs.1.5 to 2 Crores per advertisement.
Hrithik endorses brands like Mountain Dew, The White Hat Jr, Cure.Fit, Donear, Flamingo, Rado, True Fan, Zebronics, Plasto Pipes and Tanks, Paragon, Nirma, HRX Tata Tigor and many more.
6. Alia Bhatt:
One of the most demanded young actresses in endorsements, Alia Bhatt has a brand value of $48 million. Alia also has her own clothing brand ed-a-mamma. Also, she has her own production company Eternal Sunshine.
Alia Bhatt charges Rs. 1 – 2 crore per day for endorsements. She has endorsements worth Rs. 68 crores. Brands Alia endorses are Gionee India, Caprese, Sunfeast Dark Fantasy, Cadbury Perk, Uber Eats, Cornetto, Nokia, Garnier, Frooti, Manyavar Mohey, and Make My Trip, and Hero Pleasure among others.
7. Ayushmann Khurrana:
Known for his out-of-the-box films and National Award Winning actor Ayushmann Khurrana has a brand value of $40.3 million. With his winning streak at the Box office, Ayushmann is now also gaining more and more brand endorsements.
Ayushmann charges 1- 2 crore per brand endorsement. He has brands like Tide, Urban Cruiser, and also Daniel Wellington, Vingajoy, Urban Clap, HDFC – PayZapp, KitKat, Godrej Security Solution, Colgate Palmolive, Bajaj Allianz, Cipla, JSW Paints, McDowell’s No1, UNICEF, Balaji Wafers, Titan Eye Plus, Magicbricks, Nexus Mall and Sprite.
8. Varun Dhawan:
Young superstar Varun Dhawan has a record of giving successful films in a row, He is also one of the highest-paid actors of his generation. Also, their net worth of Varun is $29 million in 2021. Meanwhile, Varun Dhawan is hugely popular with young audiences and he has mass appeal with those audiences.
Varun Dhawan charges 1-3 crores per brand endorsement. He has brands like Frooti, Maruti Suzuki Arena, Brylcreem, SkyBags, Philips, Resiquick, Tasty Treat, Addiction Deodorant, Panasonic, Ponds Men, Oppo, Bournvita, Ponds Men among others brands.
Brand Value and Endorsement Fees of Other Top Bollywood Celebs:
- Net Worth = $50 million in 2021.
- Brand Value = Estimated around Rs. 2.65 billion.
- Priyanka charges over 4 – 5 crore per day for a brand endorsement.
- Priyanka Chopra Jonas also charges over Rs. 2 crores for an Instagram endorsement post.
- Brands Endorsed: Bumble, Garnier, Nokia, Sunsilk, Hero MotoCorp, Xpert Dish Wash among other brands.
- Net Worth = $45 Million
- Brands Endorsed: Askme.com, Virgin Mobiles, Flipkart, Yatra.com, John Players, Tag Heuer, Panasonic, Renault, Asian Paints, Lays, Coca-Cola, Lenovo and also Oreo.
- Brand Value = Estimated around $24.9 million in 2020
- The perfectionist of Bollywood charges Rs. 5-7 Crore per day for an endorsement.
- Brands Endorsed: PhonePe, Samsung, TataSky, Vedantu
Aishwarya Rai Bachchan:
The stunning and beautiful actress charges Rs. 5- 6 Crore per day for a brand endorsement.
Lead Image Credits: India TV, CAKnowledge, IWMBuzz, GQ
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