Namit Malhotra is making bold moves with Ramayana, one of the most ambitious projects in Indian cinema.
Namit Malhotra rejects a Rs 700 crore Ramayana OTT deal offer for Ranbir Kapoor and Yash starrer, aiming for a massive Rs 1000 crore deal.
Ramayana OTT Deal: A High-Stakes Vision Backed by Confidence
With an estimated budget of around Rs 4000 crore for both parts combined, Ramayana is already one of the costliest films ever made.
Instead of securing early profits by selling digital, satellite, and music rights, Namit Malhotra has chosen to hold onto them.
According to industry sources, the Rs 700 crore offer was the highest ever made for an Indian film, but the team believes the project’s long-term value is much higher.
Why the Rs 700 Crore Deal Was Rejected
The makers see Ramayana as a legacy project with global appeal. They are reportedly expecting a deal worth around Rs 1000 crore from OTT platforms.
The strategy is clear: maximize value by showcasing more of the film’s scale and vision before finalizing any deals. This approach could potentially drive higher bids from streaming giants.
Flexible Strategy for Bigger Gains
Interestingly, the team is also considering splitting the deal.
One option is to sell only the first part initially and hold back the second until after the first film’s release.
This strategy could help them negotiate even better terms based on audience response.
A similar approach has been seen with other big-budget films, where post-release performance boosts digital rights value.
Star Cast and Release Plans
Ramayana features a powerful cast including Ranbir Kapoor as Lord Rama, Yash as Ravana, Sai Pallavi as Sita, and Sunny Deol as Hanuman.
The first part of the film is slated for a grand release during Diwali 2026.
What Lies Ahead?
With its massive scale, star power, and global ambitions, Ramayana is shaping up to be a game-changer. If the buzz continues to grow, the film could redefine OTT deal benchmarks in India.
For now, all eyes are on how this high-risk, high-reward strategy plays out.
News Source: Bollywood Hungama
Lead Image: Prime Focus
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