Aamir Khan is changing the way India watches films—again.
After a successful theatrical run, the actor-producer is now taking his latest film Sitaare Zameen Par directly to the audience via YouTube’s Pay-Per-View model.
Check full details on Aamir Khan’s Sitaare Zameen Par OTT release date and platform!
Sitaare Zameen Par OTT Release: A First-of-Its-Kind Digital Move in Indian Cinema
Starting August 1, 2025, viewers worldwide will be able to stream the film from the comfort of their homes for just ₹100 in India.
Known for being a trendsetter, Aamir Khan has made yet another bold move—this time in the realm of digital film distribution.
Instead of going the usual OTT route, Khan has chosen YouTube as the exclusive streaming platform for Sitaare Zameen Par, making it one of the first major Indian films to debut globally through YouTube’s movie-on-demand feature.
The actor shared his motivation behind the decision:
“For the past 15 years, I’ve wanted to reach people who don’t have access to theatres. With YouTube available on nearly every device, it finally feels possible.”
What Is Sitaare Zameen Par All About?
Directed by RS Prasanna and written by Divy Nidhi Sharma, Sitaare Zameen Par is being called the spiritual sequel to Taare Zameen Par—one of Aamir’s most beloved films.
But this time, the story comes with a lighter, more uplifting tone.
Starring Aamir Khan and Genelia Deshmukh, the film introduces ten talented actors with intellectual disabilities, making it not just a cinematic experience but also a powerful statement on inclusivity and empathy.
Packed with moments of laughter, emotion, and life lessons, the film struck a chord with audiences during its theatrical run—and now it’s ready to do the same globally.
Where Can You Watch It and How Much Will It Cost?
Sitaare Zameen Par will be available for streaming only on YouTube, starting August 1, under a Pay-Per-View model.
Indian audiences can rent the film for just ₹100, and it will also roll out in 38 other countries, including:
United States
United Kingdom
Canada
Germany
Australia
Singapore
Indonesia
Pricing will be localized for each country. Additionally, the film will offer subtitled and dubbed versions in multiple languages to ensure accessibility across regions and demographics.
YouTube x Bollywood: A New Era Begins
Gunjan Soni, Country Director at YouTube India, praised the initiative, calling it a landmark move that pushes Indian cinema toward global democratization.
With this partnership, YouTube steps into a more prominent role in the entertainment landscape—beyond just music videos, trailers, and short-form content.
This collaboration aims to turn smartphones, tablets, laptops, and smart TVs into “janta ka theatre”—making films more affordable, accessible, and flexible than ever before.
Why This Matters for Indian Cinema
The move sets a precedent. For years, OTT platforms like Netflix, Amazon Prime Video, and Disney+ Hotstar have dominated the post-theatrical release market.
But Khan’s strategy bypasses these subscription-based models in favor of a one-time, low-cost rental model that doesn’t require any sign-up or app download—just a YouTube account.
In a country where digital payment adoption is high and data is cheap, this model could redefine how films reach the masses.
It especially benefits audiences in smaller towns and remote areas, where theatre access remains limited.
Aamir Khan Productions Plans to Go Digital-First
This isn’t a one-off experiment.
According to sources, Aamir Khan Productions plans to continue releasing future films via digital-first platforms like YouTube.
In fact, Khan is already busy with his next big projects:
Lahore 1947, starring Sunny Deol
Ek Din, featuring his son Junaid Khan and Sai Pallavi
Both films are expected to leverage similar digital strategies, bringing cinema closer to people without relying solely on theatre chains or expensive OTT subscriptions.
A Platform for All, Not Just Aamir
Interestingly, Aamir isn’t keeping this opportunity to himself.
At the launch event in Mumbai, he revealed that he’s open to collaborating with other producers who want to release their films using this model—even those that don’t star him.
“If there’s a producer who wants to use this platform for films I’ve acted in, I’d be happy to support them,” he said.
Final Thoughts: Is This the Future?
With Sitaare Zameen Par, Aamir Khan has done more than just deliver a heartwarming film—he’s opened the door to a new distribution model that could revolutionize Indian cinema’s global reach.
Affordable, accessible, and device-friendly, the film’s YouTube debut feels like a natural progression in an era dominated by on-demand content.
Whether you’re watching from a small town in India or a city in Europe, Sitaare Zameen Par will now be just a click away.
Lead Image: AKP, The Hollywood Reporter India
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