The first week of December has rapidly emerged as one of the most dependable and high-performing release windows in recent years.
With three consecutive box office hits landing in this period, the trend now stands as one of the most notable patterns in the industry.
A look at the December box office hattrick that reshaped year-end movie trends, proving early December as a consistent blockbuster launchpad
December Box Office Hattrick: First Week Triumphs Across Three Years
In 2023, the December 1 releases Animal and Sam Bahadur set the stage with remarkable numbers and massive audience turnout.
The momentum carried forward in 2024, when Pushpa 2 arrived on December 5 and ignited its own wave of hysteria.
This year continued the winning streak as Dhurandhar opened on December 5, drawing exceptional crowds and reinforcing early December as a box office power slot.
A Consistently Profitable Window:
Theatres across the country have reported unusually high footfalls during this week for three years in a row.
With year-end excitement building and audiences actively seeking big-screen experiences, this period has quietly evolved into a reliable platform for large-scale releases.
Timing vs. Content
While a strategic release window certainly enhances visibility and opening momentum, the true test of a film always lies in its content.
Strong writing, memorable performances and impactful direction are what sustain a film after the initial buzz, ensuring it continues to thrive beyond its opening days.
The December first-week hat-trick underscores a clear truth: timing can help a film rise, but it is the strength of its storytelling that keeps it standing.
Lead Image: AI-generated, Mythri Movie Makers, T-Series, Jio Studios, IMDb
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