Aamir Khan is once again going against the tide—and this time, it’s making serious waves in the entertainment industry.
The latest Sitaare Zameen Par OTT update reveals Aamir Khan’s bold decision to reject streaming deals and focus on a theatrical-first release strategy.
His upcoming film, Sitaare Zameen Par, is grabbing headlines, not for a trailer or star-studded promotions, but for saying “no” to a ₹120 crore OTT offer from Amazon Prime Video.
Yes, you read that right. While most producers rush to strike early streaming deals, Aamir is doubling down on the magic of the big screen.
Sitaare Zameen Par OTT Update: No to OTT, Yes to Theatres
In an age where films often hit streaming platforms just weeks after release, Aamir Khan is doing the opposite.
He has reportedly rejected not one, but two major offers—from both Amazon Prime Video and Netflix.
Why? Because he believes in the theatre experience.
Aamir wants audiences to return to cinemas—not just to see his film, but to reignite that love for moviegoing.
He’s made it clear: no early OTT drop, no shortcuts.
“It’s like giving away your product for free right after launch,” he said in a recent interview.
And you know what? He might have a point.
A Bold Strategy with Risks
While Aamir’s stand is bold, it’s also risky.
The post-pandemic box office is still in recovery mode.
Footfalls haven’t fully returned, and even critically acclaimed movies often struggle to break even.
So, for Sitaare Zameen Par to outperform that ₹120 crore streaming deal, it will need solid box office numbers, strong word-of-mouth, and repeat viewings.
In short—it needs to be a massive hit.
What’s the Backup Plan?
If you’re wondering what happens after its theatrical run, Aamir has a plan for that too.
Instead of selling rights to a streaming giant, he’s considering a YouTube pay-per-view model.
That means he controls the pricing, the timeline, and the revenue, without giving away a slice of the pie to platforms.
This approach could be a game-changer—but only if audiences play along.
Faith vs. Reality
Aamir Khan’s commitment to theatrical cinema is commendable. In a time where convenience often wins, his belief in the shared movie-watching experience is refreshing.
But here’s the catch: will the audience show up?
That’s the million-dollar question. Or in this case, the ₹120 crore question.
Final Thoughts
Sitaare Zameen Par is more than just another film. It’s a litmus test for whether theatrical-first releases still make sense in 2025. Aamir Khan is putting his money—and his reputation—on the line to prove that theatres still matter.
Whether this bold bet pays off or not, one thing’s certain: all eyes will be on the box office this June.
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Lead Image: AKF, Free Press Journal
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